Delegates at this year’s Mini First Aid annual conference were treated to an unforgettable moment when entrepreneur and TV investor Sara Davies MBE made a surprise appearance to celebrate the remarkable growth of one of her most successful investments.
Mini First Aid, the UK’s leading provider of award-winning family and workplace first aid training, first secured Davies’ backing during a standout pitch on Dragons’ Den. Since then, the business has gone from strength to strength, delivering life-saving skills to thousands of parents, carers, nurseries, schools and workplaces across the UK.
The unexpected appearance took place as franchisees, trainers and partners gathered at Weetwood Hall for the brand’s annual conference – a key event focused on growth, innovation and community. As Davies walked into the room, the reaction was one of pure surprise, with delighted faces across the audience as the scale of the moment sank in.
Founder Kate Ball said:
“The team had absolutely no idea she was coming – it was such an emotional and special moment. Sara’s belief in our vision has played a huge role in shaping where we are today, and having her there with our entire Mini First Aid family meant so much.”
Davies, founder of global crafting brand Crafter’s Companion, praised the business’s journey and the impact it continues to make:
“When I first heard the Mini First Aid pitch, I knew there was something truly special about the team. What they’ve built since then is incredible – not just a successful business, but a powerful community that’s helping people feel more confident and prepared in emergency situations. I’m so proud to be part of their journey, and I couldn’t miss the chance to celebrate that in person.”
During her visit, Davies shared insights on scaling a business, building a trusted brand, and maintaining resilience – inspiring the network of trainers who deliver Mini First Aid’s renowned classes nationwide. She also took time to meet attendees individually, posing for selfies with franchisees and joining a full network group photo – a moment many described as a real highlight of the day.
Mini First Aid offers a wide range of engaging, confidence-building courses designed for parents, carers, children and workplaces. From baby and child first aid classes to paediatric and emergency workplace training, the brand has become a trusted name for practical, accessible learning that empowers people to act quickly in an emergency.
With a mission to make first aid simple, stress-free and accessible to all, Mini First Aid has trained hundreds of thousands of people across the UK – helping to create safer homes, schools and communities.
The surprise appearance from Davies was the highlight of a day filled with major announcements, networking and future-focused strategy sessions, as the business looks ahead to its next phase of growth.
With continued investment, a passionate national network, and growing demand for its life-saving training, Mini First Aid’s future looks brighter than ever.
©Briony Baum Photography
Celebrating women-built brands in our goody bags
Our conference goody bags were packed with amazing treats from Buy Women Built (BWB) brands – businesses founded by inspiring female entrepreneurs. Mini First Aid is proud to be endorsed by BWB, supporting women-led UK brands while making first aid simple and accessible for families.
From UV-sensing stickers by Beame, to low-sugar jams from Fearne & Rosie, and natural kids’ drinks by Slurpz, each brand brings something special. Discover, follow, and support these brilliant businesses – your encouragement helps shine a light on female entrepreneurship and inspire the next generation of founders.
Beame - These UV-sensing stickers start off transparent and darken in bright sunlight, so you know if you’re exposed to UV and it’s time to reapply your SPF.
Betty Hula - Formulated with a silver-chromide-based antibacterial ingredient, this hand cream is designed to be gentle on the skin while supporting a clean, fresh feel after use.
Fab Little Bag - A discreet and hygienic solution for managing your period products all the while supporting environmental sustainability and reducing period pollution in rivers, oceans, and beaches, contributing to a cleaner world.
Fearne & Rosie - A healthier option when it comes to your household jam. It has 40% less sugar than the standard jams you’ll see across the UK.
Nursem - Skincare for dry, sensitive skin that gives back to nurses with The Nursem Promise
Slurpz - Shaking up the children’s beverage market with super low-sugar, all-natural, delicious drinks in exciting flavours
Smart Strains - Science-backed live bacteria for your immune system
Tired Mum's Coffee - Small batch, Welsh roasted speciality coffee, with a fabulous 10% discount for you! Use code minifirstaid10 at checkout
Wasup - Unique organic portable insect bite & sting relief
