Taking place from 16-22 November 2025, Road Safety Week is Brake's biggest road safety campaign. The road safety charity aims to teach young children about road safety as part of their annual Kids Walk campaign in Spring 2026. More than 86,000 children aged 4-11 took part in Brake's Kids Walk 2025 to shout out for their right to make safe and healthy journeys. We thought this was a great time to get the essential road safety messages out there that all families need to know...
Road deaths and injuries
Sadly, road crashes remain one of the biggest causes of death and injury in children of all ages.
On average, six children are killed or seriously injured in road crashes in Britain every day – that’s equivalent to a whole class of children every single week.
We must do all we can to educate children on safe practices around roads and engage the wider community in how to keep all road users safe and to remain vigilant around schools and families.
Teaching children about road safety
Talk to your children about road safety. Even very young children should be taught about what they need to do to stay safe on our roads. Explain why there are rules to follow, and that cars are hard and heavy and can hurt them.
Discussions about road safety should always be approached with care. If someone you or your child knows has been affected by a road crash, talk to them about what happened and answer questions they may have with honesty and care.
The Green Cross Code
Sometimes it’s best to keep things simple and remember the Green Cross Code:
- Think and find a safe place to cross the road. This could be a zebra crossing, a traffic island or a pelican, puffin or toucan crossing.
- Stop on the pavement, just before the kerb. Make sure you can see the traffic.
- Look around for traffic and listen carefully for traffic you can't see. Check left and right and watch out for bicycles.
- Wait for traffic to pass. If at a crossing, wait until the cars have stopped and/or the green man shows.
- Look and listen again and only cross when you are sure it’s safe.
Different ways to travel
Brake recommends that until the age of 10 children should always ride with an adult on safe cycle paths. Helmets must be worn to protect the head in case children fall off their bike.
One of the best ways to teach children about road safety is to lead by example, choose safe and healthy ways to travel including active walking and cycling and always wear your helmet and cross the road safely.
There are now more varieties of road users with electric cars, cyclists and pedestrians, as well as cars, vans, motorbikes, buses and even horses to look out for. As road users, we have a duty to take care of everyone on our roads and we should teach children about the different ways to travel.
What do children need to stay safe?
- Footpaths
- Cycle paths
- Safe places to cross
- Slow traffic
Brake are passionate about getting kids walking and cycling more, and giving them and their families the confidence to feel safe travelling to and from school in healthy and active ways. Walking and cycling is good for both mental and physical health, and it’s a fun way to interact with one another too. But it is important to teach children how to do this safely.
Kids Walk resources teach children to:
- Hold hands with a grown up
- Stay away from the kerb
- Always wear a helmet when cycling or scooting
- Identify safe places to cross
- Learn the names and uses of pelican, zebra and other crossings
- Never cross the road between parked cars
- A red light means stop and wait
- Understand pollution dangers
And so much more! You can sign up here for free kids resources, colouring pages and activities.
Taking part in Kids WalkAs well as downloading the free resources, schools and communities are invited to take part in a walk to raise awareness with local road users of children’s right to walk safely. Children aged 4-11 can take part in a short, supervised walk, in crocodile formation, while holding hands, in or around the school’s neighbourhood. There are posters and banners to demonstrate to cars and other road users to take care around children on our roads.
Anyone is welcome to sign up to Brake’s Kids Walk here!
Thank you so much Brake for helping us educate our children about road safety!
The Mini First Aid Team xx
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